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ART or COPY:
furnished materials to be used in the production of printing.
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FORMAT:
the size, type page, margins, printing requirements, etc., of a final piece.
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FONT:
a complete assortment of letters, numbers, punctuation marks, etc. of a
given design.
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GRADUATED
TINTS:
lighter tone areas of a solid color.
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DUOTONE:
a term for a two-color halftone reproduction from a one-color photograph.
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BLACK & WHITE
or CAMERA-READY:
art or copy which is ready for photography.
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DUMMY:
a preliminary layout showing the position of illustrations and text as they
are to appear in the final reproduction.
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SHEET-FED
PRESS:
a press which prints on stacked sheets of paper.
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WEB PRESS:
a
press which prints on roll-fed paper.
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PROCESS COLOR
PRINTING:
the subtractive primaries: yellow, magenta, cyan and black are used to
achieve full color reproduction.
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SPOT COLOR
PRINTING:
specific ink colors are specified in this method from the Pantone© Matching
System of inks. Black is one spot color.
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REGISTRATION:
the fitting of two or more images in exact alignment with one another.
·
REAM:
five hundred sheets of paper.
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OPACITY:
that property of paper which minimizes the show-through of printing from the
back side or the next sheet.
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GRIPPER EDGE:
the leading edge of the paper as it passes through the press. The
unprintable edge is usually 1/2" to 3/8".
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BLEED:
an extra amount of printed image which extends beyond the trim edge of the
sheet of paper.
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COLLATE:
in binding, the gathering of sheets or signatures.
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SADDLE STITCH:
in binding, to fasten a booklet by wiring (stapling) it through the middle
of the folded sheets.
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SPIRAL
BINDING:
a book bound with wires in spiral form inserted through holes punched along
the binding side.
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COMB BINDING:
a book bound with plastic combs inserted through holes punched along the
binding side.
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DIE CUTTING:
the process of using sharp steel rules to cut special shapes for labels,
boxes and containers. |